When Seth Rollins defeated Brock Lesnar for the Universal Championship at SummerSlam 2019, it came as a shock to a lot of WWE fans not only because of the fact that Brock Lesnar dropped the title less than a month after winning it, but also due to the fact that Seth Rollins did not prove to be a profitable world champion for the company. According to various WWE news sources, the statistics showed a steady decline in the TV ratings and live attendance when Seth Rollins was the Universal Champion. When Brock Lesnar cashed in his Money In The Bank contract against Seth Rollins at Extreme Rules 2019 and won the Universal Championship, it was seen as an alternative to boost the ratings.
Brock Lesnar has enormous star power and drawing ability but his continual absence at the regular events hasn’t really helped WWE with their ratings. However, WWE still recognizes him as a megastar due to the huge overall profit that Lesnar brings for the company. There is always a hike in the ratings and ticket sales whenever he gets advertised to make an appearance. Brock Lesnar is pushed as an unstoppable force and he showcases such in-ring credibility that any superstar who manages to beat him can make his way up to the very top of the company and become a huge money draw. Perhaps it was this outlook that led WWE to put the Universal Championship belt back around Seth Rollins’s waist, hoping for better ratings this time. So what is next for The Beast in WWE?
Brock Lesnar is one of the biggest assets of WWE and was revealed to be the highest-paid WWE superstar earlier this year. According to Forbes and WWE news sources, Brock Lesnar is believed to be under contract with WWE until May or June 2020 and it has been speculated that he is going to be drafted to SmackDown when it makes its debut on Fox Sports. Brock Lesnar has had connections with Fox Sports in the past when he was signed to UFC and this makes him a very important addition to the new Friday Night SmackDown roster. Brock Lesnar has already been advertised to be a part of the SmackDown roster in the promotional videos released by Fox Sports hyping up SmackDown, so it is safe to assume that we are going to see The Beast Incarnate on The Blue Brand, where he will get the chance to get engaged in some fresh rivalries and pursue the WWE Championship, a title that he has held 4 times in the course of his illustrious career.
WWE definitely has big plans in store for Brock Lesnar with SmackDown moving to Fox Sports on October 4th, on the 20th anniversary of The Blue Brand. Brock Lesnar moving to SmackDown is a big deal for both WWE and Fox Sports. Lesnar has had a great history as a part of the SmackDown roster during the Ruthless Aggression Era and it is going to be extremely interesting to see The Beast Incarnate as a part of the SmackDown roster.
